[ CASE · Garage Doors · Bellevue, WA ]
NW Garage Doors
Modern stack, clean redirect map, two-location coverage, structured data baseline. Ongoing retainer.
01.SITUATION
- [ 01 ]Aging WordPress site that didn't reflect the actual scope of work or the two-location reality.
- [ 02 ]Inconsistent URL structure across services and city pages — link equity bleeding across irrelevant slugs.
- [ 03 ]Google Business Profile present but underused; service-area coverage thin.
02.WHAT_WE_DID
- [ 01 ]Rebuilt the site on a modern Next.js stack — fast, structured, ready for ads landing pages and local content scaling.
- [ 02 ]Mapped every legacy URL and shipped a comprehensive 301 plan so existing rankings carried over cleanly.
- [ 03 ]Built city + service permutations as templated pages with real local context.
- [ 04 ]Set up structured data (LocalBusiness, Service, FAQ) and tightened internal linking.
03.WHATS_RUNNING
- →Monthly local SEO and content retainer.
- →GBP optimization, review-velocity workflow.
- →Performance and lead-capture monitoring.
OTHER_WORK
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Website live since 2026-03-18 alongside a Messenger AI lead bot routing inquiries when the clinic is mid-treatment.