[ CASE · Gutter Services · Greater Seattle ]
Copper Fox Gutters
Brand from zero — voice and identity through site, GBP, and a 6-article blog program shipped at launch.
01.SITUATION
- [ 01 ]Established operator with deep field experience and no consumer-facing brand.
- [ 02 ]No website, no consistent identity, no visible online proof of the work.
- [ 03 ]Strong word-of-mouth pipeline that didn't survive a Google search comparison against younger, slicker competitors.
02.WHAT_WE_DID
- [ 01 ]Built the brand from scratch — naming, voice, identity, the fox mascot — with the operator's actual story driving every choice.
- [ 02 ]Wrote and shipped a credibility-first website. Fast and opinionated, written to match the operator's voice.
- [ 03 ]Set up Google Business Profile with proper categories, photos, and review prompts wired into the operator's workflow.
- [ 04 ]Stage 1 of the blog program: 6 articles, ~11,500 words, all written to match the brand voice and the homeowner's actual questions.
03.WHATS_RUNNING
- →Stage 2 blog program in motion.
- →GBP review velocity and ongoing content cadence.
- →Performance and lead-flow monitoring.
OTHER_WORK
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